About me
Senior Product Designer with 18+ years experience, leading design and crafting user-centred digital products; from 0–1 to enterprise scale. Specialised in UX/UI and product strategy; current focus on Telecoms, eCommerce, Checkout and Fintech. I own complex journeys, deliver high-impact solutions that balance business and user goals, in fast-paced, cross-functional teams.
Experience
Sep 20 – Current: BT / EE Consumer
Senior Product UI/UX Designer
Senior Product UI/UX Designer
Key contributions and achievements:
EE Finance:
Led the design and launch of EE's “Buy Now, Pay Later” proposition; accounting for 35% of orders, delivering high-value Apple iPhone and Mac sales.
Led the design and launch of EE's “Buy Now, Pay Later” proposition; accounting for 35% of orders, delivering high-value Apple iPhone and Mac sales.
Guest Checkout:
Led the design and launch of EE's first registration-free checkout; adding +16% conversion rate, reducing purchase friction and increase of EE's customer base.
Led the design and launch of EE's first registration-free checkout; adding +16% conversion rate, reducing purchase friction and increase of EE's customer base.
Techstore Checkout:
Redesigned eCommerce checkout, doubling funnel progression YoY; scaled to 3,000+ products with drop shipping and enabling multi-product baskets.
Redesigned eCommerce checkout, doubling funnel progression YoY; scaled to 3,000+ products with drop shipping and enabling multi-product baskets.
New EE – Propositions:
Delivering 0-1 launches for New EE Broadband and New EE TV, supporting major platform migrations and key partnerships with Apple, Sky, and Netflix.
Delivering 0-1 launches for New EE Broadband and New EE TV, supporting major platform migrations and key partnerships with Apple, Sky, and Netflix.
One Checkout Vision:
Led design & CX strategy across Broadband, Mobile and Techstore; aligning 100+ stakeholders;
to create a unified checkout system – reducing cost and tech debt, and increasing conversion.
Led design & CX strategy across Broadband, Mobile and Techstore; aligning 100+ stakeholders;
to create a unified checkout system – reducing cost and tech debt, and increasing conversion.
Promotions & Bundling:
Enabled bundling, discounts, and vouchers, boosting conversion from 26% to 41% (+56%).
Enabled bundling, discounts, and vouchers, boosting conversion from 26% to 41% (+56%).
EE Design System:
Key contributor, ensuring scalable, consistent design. Meeting 100% WCAG 2.1 AA compliance.
Key contributor, ensuring scalable, consistent design. Meeting 100% WCAG 2.1 AA compliance.
Mar 09 – Sep 20: Contractor and Freelancer
Senior Product UI/UX, Digital, Visual & Integrated Designer
Various companies, agencies, sectors, products and brands
Senior Product UI/UX, Digital, Visual & Integrated Designer
Various companies, agencies, sectors, products and brands
2 selected examples:
Ogilvy: Ford Pass Pro app (Ford Motor Company)
Designed Ford’s first commercial vehicle app for SMEs, driving connected-services and customer engagement. Delivered user tools for fleet security, and vehicle health management – shaping future product roadmaps and unlocking long-term business value.
Designed Ford’s first commercial vehicle app for SMEs, driving connected-services and customer engagement. Delivered user tools for fleet security, and vehicle health management – shaping future product roadmaps and unlocking long-term business value.
Digivate: UEFA Euro 2020 (IMG)
Creative lead for end-to-end design of IMGs Euro 2020 site, covering live data, fixtures, and fan engagement; supporting a seamless launch for a major global sporting event. Brief to delivery in 8 week.
Creative lead for end-to-end design of IMGs Euro 2020 site, covering live data, fixtures, and fan engagement; supporting a seamless launch for a major global sporting event. Brief to delivery in 8 week.
May 07 – Mar 09: Saatchi Masius (Publicis Consultants UK)
Digital & Integrated Designer – Financial Services & insurance
Jun 06 – May 07: Lane, Earl & Cox (TBWA\WorldHealth agency)
Graphic and Digital Designer – Healthcare & life sciences
Graphic and Digital Designer – Healthcare & life sciences
Industry knowledge
Design Practice
Human-Centred DesignDesign Thinking,
Content & Service Design
User Research & Discovery
UX Strategy & Journey Mapping
Product Discovery & MVPs
End-to-End Product Design
Branding & Activation
Accessibility & Inclusive Design
IA & Interaction Design
Design Systems
Collaboration & Execution
Agile & Cross-Functional Teams
Stakeholder & C-suite Engagement
Omnichannel Experience
Commercial & Data Focus
eCommerce UX & Conversion
Data-Driven Design & Experimentation
Sectors and industries
Telecoms & Technology
eCommerce, Payments & Open Banking
Finance & Insurance
Healthcare & Pharma
Automotive & Electric Vehicles
FMCG & Consumer Goods
Media, Entertainment & Sport
Travel, Transport & Aviation
Property, Architecture & Retail
Government & Education
Software and technology
Figma, Sketch, Adobe CC – InDesign, Photoshop, Illustrator, AE. ChatGPT, Claude, FigJam, Mural, Miro, Framer, Protopie, Jira, Content Square, Abstract, Zeplin, Audio: Logic Pro X, Ableton.
Education
1998 – BA (Hons) Degree – Loughborough University:
Industrial Product Design & Technology
Industrial Product Design & Technology
1995 – A Levels – Weald College:
Design, Business, History
Design, Business, History