Overview
Creative Lead / Senior Product Designer (UI/UX) at Energy House Digital / Digivate for Sport 24 TV (IMG). Led the complete redesign of the global platform for the aviation and cruise industries – the world's first and only live sports channel designed for in-flight and at-sea viewing. Transformed complex technical challenges into an intuitive, responsive experience serving passengers and crew across global time zones.
The Challenge
Sport 24 needed a unified digital platform serving a unique audience: passengers and crew accessing live sports content across airlines and cruise lines worldwide. Key challenges included:
• Complex multi-platform scheduling (in-flight vs. at-sea with different content streams).
• Global timezone management for users planning travel or viewing en-route.
• Real-time programme updates via XML integration.
• Print-ready schedules for cruise operations with limited connectivity.
• Scalability for growing federation partnerships and dual-channel broadcasting.
Process and Approach
• Led end-to-end product design from concept through deployment using agile methodology:
• Mapped user journeys with stakeholders to balance business requirements with user needs.
• Rapid wireframing to validate core interactions before high-fidelity design.
• Built comprehensive design system to ensure consistency and accelerate development.
• Collaborated closely with development teams for iterative delivery.
• Utilised user testing to refine critical features.
Design Solutions
Schedule Module on Homepage
User Need: Instant visibility of current and upcoming programmes across both platforms.
Business Need: Showcase content availability to drive viewership and differentiate dual-platform offering.
Solution:
• Unified schedule view displaying both in-flight and at-sea content with clear platform indicators.
• Visual hierarchy highlighting current broadcasts with 'Live' tags.
• Responsive layouts maintaining usability across all breakpoints.
• Dual-channel architecture supporting Sport 24 Extra with platform-specific content.
Dynamic Timezone Management
User Need: View schedules in relevant timezones for trip planning or en-route viewing.
Business Need: Overcome VPN and IP-blocking issues while maintaining accurate global schedules.
Solution:
• All content uploaded in GMT via XML, ensuring single source of truth.
• Global timezone selector adjusting all displayed times dynamically.
• Animated time-bar preserving underlying schedule data integrity.
• Clear visual indicators showing selected timezone.
Impact: Users could view schedules in any timezone, improving usability for international travellers.
Federation Logos and Design System
User Need: Recognise sports leagues and events instantly through familiar branding.
Business Need: Maintain brand consistency for hundreds of federation partners while enabling rapid content updates.
Solution:
• Comprehensive guidelines for implementing federation logos, accounting for size and positional variations.
• Scalable Design System with reusable components across the platform.
• Asset creation guidelines, tested and validated with the client and partners.
Impact: Enabled platform scalability with growing content partnerships while reducing production time.
Print-Ready Schedule Export
User Need: Cabin staff and cruise passengers required offline access to schedules.
Business Need: Extend platform utility beyond digital touchpoints to support cruise line operations.
Solution:
• Intuitive print flow allowing users to select travel mode and optionally include Sport 24 Extra.
• PDF generation supporting multi-day exports (max 3 days per page).
• Wireframed and tested multiple layout options for print legibility.
Impact: Provided essential offline utility for cruise operations, increasing platform value.
Business Impact
• Improved global access: Timezone selector enabled users globally to view and access schedules in their preferred timezone.
• Operational efficiency: XML-driven CMS automated content deployment across platforms.
• Scalable growth foundation: Design system enabled rapid feature expansion and partnership onboarding.
• Extended platform utility: Print functionality created new use cases for cruise line operations.
Key Learnings
• Designing for complexity: Successfully balanced technical constraints (XML integration, timezone calculations, dual-platform logic) with user needs.
• User research drives innovation: Print feature emerged from user testing and became a key differentiator.
• Systems thinking: Building a robust design system early proved essential for managing hundreds of federation logos.
Results
• Successfully launched globally across airlines and cruise lines, serving passengers on multiple continents.
• Created responsive, accessible platform scaling from mobile to large displays.
• Established design patterns enabling rapid iteration and feature expansion.
• Delivered unified digital experience reinforcing Sport 24's position as a premium in-travel sports content provider.